Build Your Brand: Advocating for Yourself, Your Team and Your Company
How do senior equity compensation experts build their brand, in their firm or in the industry? Explore practical steps that can help you grow your career. Learn about resources that are available to help establish your reputation as a subject matter expert and future leader.
Course Modules
Module 1
What is a Brand?
Leaders in the field will discuss why branding is so important.
Length: 20 minutes
Module 2
Brand Promise
Learn how brands are established and how to develop your own.
Length: 15 minutes
Module 3
Perception and Expectation
Examine how the perceptions of others impact the expectations of your brand.
Length: 20 minutes
Module 4
Building Your Brand
Discover how to develop six habits for building and promoting your personal brand.
Length: 20 minutes
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