Build Your Brand: Advocating for Yourself, Your Team and Your Company
How do senior equity compensation experts build their brand, in their firm or in the industry? Explore practical steps that can help you grow your career. Learn about resources that are available to help establish your reputation as a subject matter expert and future leader.
Course Modules
Module 1
What is a Brand?
Leaders in the field will discuss why branding is so important.
Length: 20 minutes
Module 2
Brand Promise
Learn how brands are established and how to develop your own.
Length: 15 minutes
Module 3
Perception and Expectation
Examine how the perceptions of others impact the expectations of your brand.
Length: 20 minutes
Module 4
Building Your Brand
Discover how to develop six habits for building and promoting your personal brand.
Length: 20 minutes
Key:
Module 1: What is a Brand?
What is a Brand?
Open to view video. | 18 minutes
Open to view video. | 18 minutes
Leaders in the field will discuss why branding is so important.
Slide Deck
Open to download resource.
Open to download resource.
Worksheet
Open to download resource.
Open to download resource.
Module 2: Brand Promise
Brand Promise
Open to view video. | 16 minutes
Open to view video. | 16 minutes
Learn how brands are established and how to develop your own.
Slide Deck
Open to download resource.
Open to download resource.
Module 3: Perception and Expectation
Perception and Expectation
Open to view video. | 18 minutes
Open to view video. | 18 minutes
Examine how the perceptions of others impact the expectations of your brand.
Slide Deck
Open to download resource.
Open to download resource.
Module 4: Building Your Brand
Building Your Brand
Open to view video. | 17 minutes
Open to view video. | 17 minutes
Discover how to develop six habits for building and promoting your personal brand.
Slide Deck
Open to download resource.
Open to download resource.
Wrap-Up
Quiz
10 Questions | Unlimited attempts | 5/10 points to pass
10 Questions | Unlimited attempts | 5/10 points to pass
Feedback Form
2 Questions
2 Questions
Certificate of Completion
1.00 CEP credit | Certificate available
1.00 CEP credit | Certificate available
